SEO stands for Search Engine Optimization and it relates to how one optimizes your website so that you rank higher for relevant search terms in Google. Everyone wants to rank higher because the close you are to the number one search result, the more ‘organic’ traffic you will generate to your website.
Whether we like it or not, the truth of the matter is that most people are going online before they decide to do business. Even those who do not regularly shop online are still using the internet to research their options before purchasing. This means that if customers aren’t finding you online, you’re losing out on offline customers as well. If your competitors are already investing in SEO, they will be leaving you behind if you don’t do the same. And, if they’re not, its an opportunity for you to get the jump on them.
Benefits of SEO?
Apart from the obvious benefit of increasing website traffic by ranking high on the Search Engine Results Pages (SERPs), an organic ranking on Google’s first page means that you can spend less on pay-per click advertising and other marketing expenses to drive traffic to your website.
Take the case of one of our clients who owns a small e-commerce store and was spending R6000-R8000 per month on Google AdWords. When they reached the first spot in Google search results, they were able to turn off their AdWords investment and save themselves nearly R100 000 per year.